Sexy lady label deemed not too saucy for stout

Watchdogs have rejected complaints a saucy stout logo brewed in Herefordshire was too sexy.

The label for the suggestively-named Dorothy Goodbody stout features a blonde showing her thighs.

The charity Alcohol Concern complained the picture on the Wye Valley Brewery was "sexually suggestive".



Brewers are banned from associating their products with sexual success but the Portman Group, which regulates brewers, rejected the complaint. It said the brewery had not crossed the line from acceptable to irresponsible marketing.

Vernon Amor, managing director of Wye Valley Brewery said he was "surprised" that a complaint had been made about the 15-year-old brand. He added: "If you were to ban Dorothy Goodbody, where would it end?

"Next thing you know there would be a ban on all the Carry On films and the iconic British seaside postcards."