And the 37-year-old from Ipswich, west of Brisbane, doesn't care if people think he's an idiot – just as long as the crazy scheme pays off and he can better provide for his wife Amy and children Tre, Tanika, Candis and Finette.
Mr Niebling already has the left side of his face and his bald head covered in non-advertising tattoos, but the right half is up for sale to the highest bidder.
He is set to become the first person in Australia to ink a permanent tattoo advertisement on their body.
"My ultimate goal is that instead of getting up every morning and having to work for the man, I want to work for whoever's on my head," the labourer said.
He's waiting for an answer from a Mexican restaurant in Brisbane that was looking at buying a $10,000 ad space on his head.
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