Heinz ketchup goes upmarket

Heinz are launching a premium version of their famous tomato ketchup, to appeal to customers with “more sophisticated taste buds”.

The Special Blend Tomato Sauce, which will be in the shops from mid-April, contains a gourmet mix of twelve tomatoes along with spices, sea salt, demerara sugar, cayenne pepper and lemon juice.

It is aimed at attracting more “adventurous” cooks, and will be available in a 325g glass bottle to give it a more “luxurious” feel.



But at £1.75, the sauce is around three times the price of standard Heinz ketchup.

Caroline Clarke, from Heinz, said: “Driven by a heightened awareness for wellbeing, there is a growing interest in premium products, and more specialist ingredients.

“Heinz Special Blend Tomato Sauce responds to these demands and is the ideal condiment for families who want a more sophisticated table sauce to match their palate.”