First it ran a breast augmentation competition, now a men's magazine is set to cause outrage again by giving its readers the chance to score a divorce.
Zoo Weekly is inviting men to explain why they deserve an all-expenses-paid split from their partner, promising to take care of it for the winner - from the legal costs to hooking up the "lucky" bloke with new women.
"The idea is we're going to try to get this guy out back on the scene and try to set him up with some more suitable girlfriends to have a good time,'' the Australian magazine's editor Paul Merrill said.
"When a marriage fails it's always sad but what's even sadder is being stuck under the same roof as someone who's shagged your best mate or something.
"This is hopefully going to encourage people to see the error of their ways and get out rather than put up with 40 years of misery.''
Asked if the competition could be viewed as encouraging divorce, Merrill said: "You'd have to be pretty nutty to enter a competition to win a divorce if you're happily married."
With news video.
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