Sunday, April 27, 2008

Wet-clean suit that saves on dry clean bills

With its fashionably narrow lapels and slender cut it is the kind of suit that looks good in any setting, from City boardroom to sophisticated nightclub.

But this two-piece pinstripe can also be found somewhere its rivals cannot; thanks to British style and Australian innovation it can be worn and washed in the shower.

Made mainly from fast-drying Australian merino wool by the Japanese firm Konaka, it is aimed at the businessman who is required to remain fully suited in the sweltering heat and humidity of an Asian summer.



The idea is that at the end of a gruelling day, the suit can be hosed down in the shower then hung to dry, regaining its shape, creases and freshness overnight and saving on costly dry cleaning.

It is currently only available in Japan but the team behind the fabric is lining up a partner to launch a version in Britain later this year.

The secret of the suit's quick drying fabric lies in its water-repellent finish. An amino acid found in hair, nails and skin is used to help keep its shape.

There's a video testing the wash and wear suit here.

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