The advertisement on the back of an envelope for Hamble's Stow Away Storage has proved so successful it's prompted bosses to axe a £10,000 marketing campaign as unnecessary.
The brainchild of former Southampton footballer Gordon Hobson and business partner Paul Webb, the new firm had just spent more than half a million pounds to create 170 purposebuilt self-storage lockers to rent to boat owners.
Plans were under way for a big advertising campaign to launch the business but a chance conversation prompted them to place a post cardsized ad in their local post office.
Within days of it going in the window of Hamble Post Office most of the lockers were taken, generating sales of some £250,000 over a year.
"Perhaps I should have spent £1 and put the advertisement in for two weeks," quipped Paul. "We thought we would need a big campaign using the Web, e-mails and large posters, but a friend said we should try placing a card in the post office as he had sold his boat that way. Everyone says that marketing has to be through hi-tech e-mail and Web - but we've learnt that you shouldn't forget the old fashioned methods."
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