Harry Hill goes nuts for Fairtrade

First there was Paul Newman's salad dressing. Now there's Harry's Nuts. Bafta award-winning comic Harry Hill is to launch his own celebrity brand of Fairtrade peanuts. The snacks will be available in pubs, clubs and Sainsbury's from this autumn.

The former doctor, known for his surreal, quick-fire humour, is working in partnership with Fairtrade nut company Liberation.



Hill is not making any money from his first foray into the food industry, so that as much revenue as possible will go back to the smallholder farmers in Africa and Latin America.

'I love salted peanuts myself and feel I am doing a service to snackers everywhere who want to know the farmers who grew what they are eating have been paid a fair price,' explained Hill. 'I'm working with Liberation because all of its products are Fairtrade and the company is run purely to benefit the farmers and their families.'