Now you can buy boiled eggs in the supermarket

Today's hectic lifestyle means that many people don't even have the time to boil an egg, prompting Noble Foods to launch a new ready-to-eat hard-boiled egg in selected Sainsbury's stores.



The firm's group marketing manager Finn Cottle explains: "It is perfect for packed lunches and picnics and inspires the use of eggs in sandwiches, salads and meals without having to allow for the preparation time." Initially, the ready-to-eat eggs will be available in selected Sainsbury's Convenience stores, retailing at £1.99 for a pack of four. All the eggs are British Lion Quality free-range eggs.