The £40,000 virtual reality riding machine combines a mechanical horse with a host of electronic sensors and a screen, to recreate the joys of an outdoor ride without the need for mucking out.
The Ridemaster Pro, which is made by Racewood Simulators, is proving a hit with those who live in cities or who want to ride but don't want to brave the elements.
Designer and company managing director Bill Greenwood said: "Private individuals buy them who don't have space for a horse in central London.
"You don't need the space or a dressage arena because it's not physically going anywhere - you can put it in a small room or in a garden shed."
The 'horse' is described as being perfectly schooled and capable of doing advanced movements such as 'medium trot, medium canter, lateral work and rein back'.
There's a video here.
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