A radio advertisement for Vodafone has been banned after the industry watchdog ruled that its legal terms were read out too quickly.
The commercial for a package of unlimited calls, text messages and internet access ended with a woman's voice delivering a 30-word disclaimer in less than eight seconds.
The Advertising Standards Authority upheld a complaint from a listener who said that the information was delivered so quickly that it was impossible to understand.
It ordered the company to drop the commercial, saying that it could mislead listeners.
Vodafone defended the advertisement, saying the female actor's voice had not been speeded up and was no faster than in similar ads.
The company added that certain terms and conditions needed to be broadcast in the commercial, and that it was acceptable to summarise them at the end.
You can hear the advertisement here.
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