The nativity story is being told in the style of horse-racing and football commentaries in the latest in a series of advertising campaigns by a church group.
Following posters depicting Jesus Christ as Che Guevara, Santa Claus and the foam on a pint glass, the Church Advertising Network is now "re-branding" the Christmas story as a sporting event.
In one of the joke-filled recordings, which will be broadcast on commercial radio stations across Britain during December, a commentator tells the tale of Jesus's birth as if it were a horse race called the Christmas Day Stakes, complete with the sound of cheering crowds and thundering hooves in the background.
The voiceover runs through the main characters in the nativity story as if they were horses, starting with "Angel Gabriel with Mary" and moving on to "Mary, Joseph and donkey coming in on the inside" followed by "three kings and Herod".
The 30-second advert ends with the commentator declaring the winner to be "Baby Jesus, from Mary, Joseph and virgin birth".
Chas Bayfield, the creative director behind the adverts, said: "We wanted to carry on with this idea of retelling the Christmas story, but in a medium suitable for radio listeners. The new radio ads take on the style of a sports commentary and hope to engage in a humorous way with the youth audiences and encourage them to go to church to hear the Christmas story in full."
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