Bras for the boys

A Japanese lingerie retailer that sells underwear for cross-dressing men has found that bras have become one of its most popular items.

Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men's bras for 2,800 yen (£20) each.

"I like this tight feeling. It feels good," Wishroom representative Masayuki Tsuchiya said.



Wishroom Executive Director Akiko Okunomiya said she was surprised at the number of men who were looking for their inner woman.

"I think more and more men are becoming interested in bras. Since we launched the men's bra, we've been getting feedback from customers saying 'wow, we'd been waiting for this for such a long time'," she said.

Rakuten say the bra, which comes in black, pink and white, will “make you feel more gentle” and “give you a sense of relief - because that is a very important feeling to have”.