Deodorant promises to reduce underarm hair growth

Cosmetic company Unilever has developed the innovative product for its Dove and Sure ranges as a roll-on and aerosol.

Researchers at the company have spent three years creating the pro-epil complex and claim it gradually makes underarm hair finer and noticeably slows down the rate of growth.



Murray Bisschop, senior deodorant category manager at Unilever told trade magazine The Grocer: "We are really excited to be opening up an entirely new segment in the deodorant category."

While the ranges are not designed to replace waxing treatments, the company claims that they will reduce skin irritation caused by hair regrowth.