Billboards emblazoned with the question "want longer lasting sex?" have sparked hundreds of complaints from angry Londoners.
The posters, sited in various locations around the capital ahead of a national roll-out, were branded "completely tasteless" and have prompted an investigation by the Advertising Standards Authority (ASA).
Harrow Council has joined around 250 people to object to the advert, which promotes a nasal spray made by the Advanced Medical Institute (AMI) to treat premature ejaculation.
Cllr Susan Hall said the 13ft by 39ft orange poster "makes the 18 to 30 package holiday adverts look like nuanced triumphs of understatement".
She said: "We are no prudes, but there is a difference between adverts which are a little risque - like the Wonderbra commercials - and billboards like these which are just crass. I hope that media owners who take the bookings for these commercials will think twice.
The ASA inquiry is expected to be completed early next month. A spokeswoman for the watchdog said: "The majority of people who have complained are saying they find the adverts offensive or gratuitous or inappropriate for public display, especially as they think it is unsuitable to be seen by children."
No comments:
Post a Comment