Simon Cowell is more famous than God or the Queen, according to a survey of British children aged under 10 released yesterday.
The multi-millionaire television personality rose from number five in last year's ratings to knock The Queen off the top spot. God was in second place.
The fourth annual survey of 1,600 under-10s also put good looks at the top of their list of the very best things in the world, for the first time. Riches and fame came in second and third positions.
Being fat topped the list of worst things in the world, rising from number three last year. It was number nine in 2006, but was not featured in the 2005 list. Asked what rules they would make if they were king or queen of the world, the number one response, for the first time, was to ban divorce.
Divorce was also in the number two slot in the worst things in the world, rising from number seven last year and eight the year before. It was not featured in 2005. Bullying would also be banned and has risen to the number two slot from number three last year and number five the year before.
Over 80 per cent of the children questioned thought they would probably marry when they grow up although 17 per cent gave a definite "no" on the subject. Perceptions of wealth vary greatly and, asked how much money was needed to be rich, the figures ranged from £100,000 to "trillions" - substantially up on 2007 when true wealth had a ceiling of £1bn.
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