Friday, January 09, 2009

Is Cajun squirrel the new cheese and onion?

Irked by cheese and onion? Dispirited by prawn cocktail? Bored with ready-salted? Well, why not reach for a bag of Cajun squirrel-flavoured crisps? Or perhaps you'd like to try chilli and chocolate.

From today, jaded snackers will be able to choose from six wacky new crisp flavours – which also include crispy duck, onion bhaji, fish and chips and builder's breakfast – following a competition the snack giant Walkers organised to find a 21st century rival to our old favourites.

The most popular pack will go into full-time production after a public vote ends in May. About 1.2 million would-be food technologists submitted entries to the competition that consisted of a flavour and a picture that best summed it up.



The six finalists – who attended a ceremony in London last night – will each receive £10,000.

The winner will receive £50,000 and annual royalties of 1 per cent on sales of their flavour, meaning they may be able to retire on their winnings; 1 per cent of sales of BBQ flavour crisps amounts to £57,000 a year, according to Freud Communications, Walkers' PR agency.

You can vote here.

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