Asda has had to move one of its products to the top shelf because of the constant juvenile sniggers its name was receiving.
This came as a relief to red-faced mums, as "Cock soup" had their toilet-humoured kids rolling in the aisles.
The store conceded that the product needed to be relocated after receiving hundreds of complaints from shoppers. The bags of soup retail at 35p in Asda.
Staff at the chain noticed that the product was evoking smutty humour and, largely to help out embarrassed mothers, the product was top-shelved.
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