Women may orgasm on television before 11pm, or at least appear to do so, without causing widespread offence, according to a ruling by the Advertising Standards Authority.
The case concerned an ad for a Durex female "pleasure gel", which featured a montage of women seemingly reaching climax to the Queen of the Night Aria from Mozart's Magic Flute.
It was given a post-11pm restriction by the TV ad clearance body Clearcast, but ran on Channel 4 at 10.05pm, prompting a complaint to the ASA that it was "offensive and overly graphic".
The ruling proves, says the ad industry, that the regulatory system will be effective in controlling any explicit ads when a ban on condom commercials before 9pm is waived.
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