Wednesday, May 06, 2009

British charity worker wins 'world's best job'

A bungee jumping, ostrich-riding British charity worker was named the winner today of what's been dubbed the "Best Job in the World" — a six-month contract to serve as caretaker of a tropical Australian island.

Ben Southall, 34, of Petersfield, beat out nearly 35,000 applicants from around the world for the dream assignment to swim, explore and relax on Hamilton Island in the Great Barrier Reef for while writing a blog to promote the area.

He was selected for the 150,000 Australian dollar ($111,000) gig by officials from the tourism department of Queensland state.



Southall and 15 other finalists spent the past four days on the island for an extended interview process, which required applicants to snorkel through crystalline waters, gorge themselves at a beachside barbecue and relax at a spa. The finalists also had to demonstrate their blogging abilities, take swimming tests and sit through in-person interviews.

The job is part of a AU$1.7 million tourism campaign to publicize the charms of northeastern Queensland, and officials say it has already generated more than AU$110 million worth of publicity for the region. It quickly became a viral marketing hit, spreading quickly across the world via YouTube and social networking sites such as Facebook.

"I hope I can sell the reef as much as everybody is expecting," Southall said after he was crowned the winner at a ceremony on Hamilton Island. "My swimming hopefully is up to standard." Southall once worked as a tour guide in Africa, but most recently has worked as a charity fundraiser. In his application video, he expressed a love for adventure, and featured photographs of himself riding an ostrich, running a marathon, scuba diving and kissing a giraffe.

Update: There's a news video here.

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