A hard-hitting NHS viral advertising campaign about teenage pregnancy has been banned by YouTube for showing what appears to be a schoolgirl giving birth in a playground while being watched by students.
The video clip, posted by NHS Leceister, was unbranded and appeared to be real footage shot on a mobile phone.
This footage, which was blocked by YouTube after just 24 hours, was designed to target the hard-to-reach teenage demographic.
If it gets removed again you can also see the video here.
"We know this film is hard-hitting but so are the numbers of under-18s getting pregnant in Leicester," said Tim Rideout, chief executive of NHS Leicester City. "Nearly half the city's wards are classed as teen pregnancy 'hotspots'."
Rideout added that traditional marketing, such as leaflets and posters, did not get the teenage sex and pregnancy message across to many of the target demographic.
The clip is still viewable at a supporting campaign website, www.hey-babe.co.uk, which from next month will also host an online "docu-drama" featuring "local actors tackling common myths and frequently asked questions on relationships, sex and pregnancy".
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