The words of Gandhi, Einstein, Jean Paul Sartre and other great thinkers are to be quoted in service announcements on London's Underground.
Transport for London has commissioned Turner Prize-winning artist Jeremy Deller to compile a list of bon mots to be used by Tube drivers.
Among the quotes on offer will be Gandhi's, "there is more to life than increasing at speed". Deller hopes they will make commuters' journeys a bit more thought provoking.
Cezanne's, "we live in a rainbow of chaos" and Jean-Paul Sartre's, "hell is other people" will also be recited by Tube drivers.
Sally Shaw, who is running the scheme for Transport for London, says it is part of a wider attempt to improve day-to-day interactions and rely less on automated announcements.
"I think everyone has their own little philosophies on their journeys and if we can get more of that out in the air, that would be great," she said.
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