The artwork, near Eastbourne, is inspired by a classic 1949 summer poster from the Coca-Cola archives of a swimsuit-clad lady relaxing in the sun. It was led by the award-winning Cornish sculptor Robert Bradford.
Liz Lowe, citizenship manager at Coca-Cola Great Britain, said: "Old cans aren't just waste, they're precious metal. They can live forever through recycling, to be used time and time again to make a whole number of new things, saving huge amounts of energy and raw materials."
The initiative coincides with the launch of this year's Recycle Week, which will urge consumers to take steps to recycle a wide range of materials to avoid them being deposited in landfills. In a parallel move, the charity shop chain Oxfam and the Recycle Now campaign claim that billions of pounds worth of wearable clothes and other textiles could be saved from landfill each year if we all reused more and wasted less.
1 comment:
I can't even imagine that! Humanity leaves behind such heaps of garbage. Today, this is leading to a catastrophe on a global scale. More efforts need to be made to recycle and dispose of waste, following the example of the northern European countries. It is necessary to unite with this challenge to all of humanity.
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