A bleeding billboard in New Zealand is being used to remind motorists to drive carefully during the rainy season.
The disturbing ad features portraits of children that bleed from the eyebrows, nose, ears and mouth when it rains.
The effect is startling and transforms fresh-faces into car crash victims above the strap line: ‘Rain changes everything. Please drive to the conditions’. When the sun shines they return to normal.
The billboard may be terrifying but Paparuka District Council claims that since they went up over Easter – traditionally the worst time for fatalities because of the holiday rush and first heavy rains after summer – nobody has died.
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