As a result Michael Chal - the 22-year-old son of former United Future MP Kelly Chal - is set to fail the project and may be banned from the online site.
Chal claimed to be an 18-year-old student who decided to sell raunchy photos of his mother Jennifer after she forced him to clean out the garage of their Auckland home.
Trade Me withdrew two auctions, saying some of the photos were inappropriate, but two suitable shots sold for $340 this week, despite not being of his mother.
Chal's antics were reported by dozens of media outlets around the world and extended to him roping in an accomplice to act as his mother.
But it has emerged the stunt was part of his studies at Auckland's Media Design School. Course leader Kate Humphries said students were set a project to use social media to "get people chattering".
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