Procter & Gamble's Tampax has been running a bizarre online campaign featuring a number of short films and a blog about a schoolboy who one day wakes up with "girl parts" instead of "boy parts". Since April Procter & Gamble has been quietly promoting Tampax tampons through the blog www.zack16.com, which features a series of regularly updated short films, starring Zack Johnson, who discovers his private parts mysteriously missing one day.
A P&G spokesman said that the company was just "playing around with some different ideas" adding that the campaign was inexpensive and the company was testing the waters to see if it would be picked up by web users.
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