A man scaled Antony Gormley's Plinth art project in London's Trafalgar Square, minutes before the event was due to begin.
Anti-smoking protester Stuart Holmes took a running jump on to the plinth, but agreed to come down when the first participant was raised into place.
Comedy Mayor of London, Boris Johnson, said during his opening speech: "This is brilliant, this is what it's all about."
A new volunteer will take to the plinth every hour for the next 100 days.
More than 14,500 people have so far applied to stand on top of the platform, 22ft (6.7m) above Trafalgar Square.
You can watch a live stream here.
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