Brazilians encouraged to urinate in shower to save water

New television ads in Brazil are encouraging people to save water - by urinating in the shower.

Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humour to persuade people to reduce flushes.

The group says if a household avoids one flush a day, it can save up to 4,380 litres of water annually.



SOS spokeswoman Adriana Kfouri said the campaign was "a way to be playful about a serious subject".

The ads feature cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.

Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"