CO2 is green: the TV advert making viewers choke

A TV advert paid for by an oil industry lobbyist telling Americans "more CO2 results in a greener earth" would be almost funny if it weren't so depressing. In a slick attempt to undermine the US Environmental Protection Agency's recent ruling that CO2 should now be classified as a pollutant because rising levels of the gas in the atmosphere will "endanger public health or welfare", a former oil industry executive has stumped up some of his cash to pay for these adverts to be shown in Montana and New Mexico. The ultimate aim of the advert, though, is to derail the forthcoming vote in the Senate on the Waxman-Markey cap-and-trade bill, which now appears as if it might even impact on vital UN climate talks in Copenhagen this December.

So who's behind "CO2 is green" and this advert? One of its founders is H Leighton Steward who, until his retirement in 2000, was the vice chairman of Burlington Resources, a Houston-based oil and gas company bought by ConocoPhillips in 2006. Steward received the American Petroleum Institute's Gold Medal for Distinguished Achievement in 2001 and remains an honorary director of the oil industry lobby group. In other words, we can conclude that this man boasts a particular pedigree within the oil industry.

The Washington Post (which admits it has taken a half-page advert from the "CO2 is green" group) is reporting that Steward, along with some associates, is now trying to establish the group as a charity.



The advert is ripe for spoofing. It's certainly tempting to laugh it off. For extra merriment, visit the "CO2 is green" website and read the "Why do people believe these myths?" section: "They have been misinformed by people that benefit financially from propagating the myth."

But the advert is also a juddering reminder there are still powerful, influential forces straining every last sinew and dollar they possess to deny that rising CO2 levels are a problem. That such efforts should so easily be traced back to oil industry operatives is not wholly surprising, but sobering nonetheless.

Far more depressing, though, is the fact that they have produced this "Plants need CO2" website to better inform the public about the "positive effects of additional atmospheric CO2 and help prevent the inadvertent negative impact to human, plant and animal life if we reduce CO2".