'Ho White' beer advertisement incurs Disney's wrath

Blowing smoke rings as she lies back in bed with seven semi-naked dwarves tucked alongside, it's Snow White like you've never seen before. Now this risque version of the fairytale favourite, renamed "Ho White" to promote an Australian beer, has drawn the wrath of Disney.

The Jamieson's Raspberry Ale campaign, launched by brewers The Foundry online this week, features an adults-only take on the fairytale character, with dwarves named Filthy, Smarmy and Randy replacing Sleepy, Happy and Doc.



The cheeky ad's creators said it was designed to convince drinkers the fruit-flavoured beer was "anything but sweet". But the saucy strategy, rolled out online, in liquor stores and on bar coasters, has come to the attention of the entertainment giant which licenses the animated heroine.

The campaign confirmed it had "a little bit of contact" with Disney over the likeness.