Kofi Annan, President of the Global Humanitarian Forum, yesterday launched a specially re-recorded version of Midnight Oil's 'Beds are Burning' as a global musical petition to demand climate justice at the UN's Copenhagen Climate Change Summit in December.
'Beds Are Burning' was produced by The:Hours, and is to be made available on all major music download platforms for free. It's also available on the campaign's website: www.timeforclimatejustice.org.
The song has been supported by over 60 international music stars and celebrities including Duran Duran, Mark Ronson, Jamie Cullum, Melanie Laurent, Marion Cotillard, Milla Jovovich, Fergie, Lily Allen, Manu Katche, Bob Geldof, Youssou N'Dour, Yannick Noah and many more.
Every download will count as a unique digital petition with people adding their names to demand world leaders reach an ambitious, fair and global deal at the UN Climate Change Summit in Copenhagen. Already, more than 1.3 million people have signed up to the campaign.
The 'Tck Tck Tck; Time for Climate Justice' campaign was created by Havas Worldwide and was launched earlier this year at the 56th Cannes International Advertising Festival.
Mr. Annan said: "By downloading 'Beds Are Burning' for free from major music download platforms on the internet, people from around the world will be adding their names to this growing global petition - joining the campaign for climate justice and becoming a climate ally. This will be the first time ever that a musical petition has been created to demand decisive action from our world leaders. I believe it can become the Band Aid for the internet generation."
No comments:
Post a Comment