Polar bears suffer brutal deaths in a new advert by climate change campaigners

The controversial climate change group Plane Stupid has been criticised over an advert which shows bloodied polar bears falling from the sky. The advert, which aims to raise awareness of the carbon emissions associated with short-haul flights, has been criticised as “distasteful” and “distressing”.

Opening on what at first appear to be unidentified objects descending from the heavens, the viewer eventually can see that the objects are in fact dead polar bears plummeting to the ground as a plane is heard overhead.



As the advert continues, the computer generated bears meet their deaths, crashing against buildings, leaving a trail of blood, and landing on cars.

The 50-second ad ends with a message equating the 400kg of greenhouse gases produced per passenger on the average European flight to the weight of an adult polar bear.