Monday, November 30, 2009

Swedes hit on nail beds as cutting-edge cure-all

The famously pain-resistant Vikings might have approved of the latest fad sweeping Sweden. Nail beds are becoming popular with health-conscious consumers convinced that lying on rubber pads embedded with sharp, plastic pins is good for them.

Hindu fakirs favour a wooden bed bristling with metal nails, but the spiky foam version does the job nicely, says Catarina Rolfsdotter-Jansson, a 46-year-old yoga instructor and writer who uses one every day and describes it as being “quite painful actually”. “The back looks picked at, as if with a fork”, when a person gets up off the mat. But then “you relax and feel nice again”, she told The New York Times.

Users often claim relief from insomnia, migraines and asthma, while a more zealous group believes that the mat can cure everything from schizophrenia to dandruff. At times these Nordic nail bed devotees seem like a cult: 3,000 of them gathered recently in a Stockholm park, placing their mats in the form of the rays of the sun. They sang mantras and fell asleep.



Not everyone is convinced of the benefits, however. The Svenska Dagbladet newspaper concluded recently that there was “nothing that even approaches a scientific proof for the effects” of the nail bed. In response, the largest manufacturer is organising medically supervised trials to monitor 30 regular users.

“We’re doing a clinical test to see what happens in the body,” said Max Hoffmann, who recently gave up a job at Ikea, the furniture giant, to become marketing director for Shakti mats, named after the Hindu fertility goddess. “We’re not looking for what the mat can heal, but what happens to the body — you know, blood pressure, heart rate, body temperature.”

The mats measure 16in by 28in, contain from 4,000 to 8,000 spikes — the fewer the spikes, the more they hurt — and range in price from £30 to £70. Several brands are sold in Stockholm fitness shops and over the internet. Manufacturers are looking forward to a bonanza over Christmas.

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