Tattooists will have to get permission from a local council in future if they want to draw Lincolnshire's famous Jolly Fisherman figure on people.
Skegness Town Council, which owns the copyright to the original Jolly Fisherman poster, has told tattoo parlours they will have to pay £10.
The council said it wanted to protect the image, which was designed as a holiday advert for the resort in 1908.
The figure, designed by John Hassall, became synonymous with the town from the posters, which read: "Skegness is SO Bracing".
But some tattoo artists have branded the idea "silly". Joe Klackzka, who owns Joe's Tattoo Studio on Lumbley Road, said he received on average one request a year for the image.
He said: "I think it's silly, the Jolly Fisherman represents Skegness and we don't pay to tattoo any other images."
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