Beauty conscious women in Dubai are being targeted by a controversial product claimed to make them look younger - made from newborn baby placenta.
Beautician Mona Mirza is offering the treatment in her Dubai salon. The British therapist says new customers walk through the doors of her clinic almost every day, as word spreads of the new service.
"The main reason why human placenta is effective is because it is bio-identical to our own physiology," she said.
"The moment the molecule is put on the skin it penetrates and absorbs directly into your skin. Your own collagen starts to mimic the baby collagen and cells that are going in," she said.
"It is not a foreign body. The mimicking process continues for about three months after your first treatment, so it's absolutely ideal."
The treatment is not cheap. A 60-minute treatment costs around £170.
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