The thief pretended to be looking for a present for his mother when he knocked boxes of cufflinks on the floor and made off with one in the shape of a boxing glove.
The gold cufflink from CJ Vinten in Leigh-on-Sea, Essex, is worth £120 and police have issued CCTV footage of the thief.
Sally Ann Manthorp, who works at the shop, said: "It wasn't until we watched the CCTV we saw he had an empty sleeve tucked in his pocket."
PC Steve Wells added: "A man fitting the same description was acting suspiciously in other shops so jewellers in the area have been alerted. We hope members of the public will help us identify man so we can speak to him."
The thief is described as white, bald, wearing a dirty navy blue bomber jacket and blue jeans.
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