Campaigners in Saudi Arabia have urged women there to begin a two-week boycott of lingerie shops with male staff.
They say it is a contradiction that in such a conservative, Islamic country, women have to give their underwear sizes to men they do not know.
Reem Asaad, an economics professor from Jeddah, organised the boycott through her Facebook page, as public protests are illegal in Saudi Arabia. Islamic scholars have given their backing to the campaign.
"I am calling for salesmen to be replaced with saleswomen", Ms Asaad said. "I just hope that many respond and boycott,"
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