As High Streets are decimated by the recession - fake business facades have been installed to create the illusion that shops are still occupied.
North Tyneside Council is trialling the new window treatment that at first glance gives the impression that units are occupied.
The crumbling facade of a vacant clothing store in the centre of Whitley Bay has made way for a smart shop front with the question 'Delicatessen?' and close by 'This retail space could be yours ...'
Judith Wallace, North Tyneside Council's deputy mayor, said: 'We need to do whatever we can to support our businesses and our town centres. The recession has forced many businesses to bring down their shutters.
'We need to ensure that the remaining businesses continue to survive and that means ensuring our High Streets look as attractive as possible to both shoppers and potential business investors.
'This is a simple and cost-effective approach that keeps the retail unit available for potential new uses and in the meantime also contributes to the street scene.'
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