Tuesday, March 23, 2010

Feminists slam 'check the breasts' campaign as sexist

Polish feminists have objected to a hospital's breast cancer prevention slogan which they say encourages workplace harassment.

The slogan "I check the breasts of my workers on my own" was devised by a cancer hospital in the southern town of Opole and aimed at convincing employers to encourage their female workers to have their breasts checked regularly for cancer symptoms.



"This is a sexist slogan that obviously brings sexual molestation to mind," the head of the Feminoteka foundation, Joanna Piotrowska, said.

"This campaign treats women as objects and is not far removed from advertisements in which girls flaunt their breasts over car bonnets. I wonder if this would be equally funny if it were changed to 'I check the penises of my workers on my own'."

1 comment:

arbroath said...

Quote ""This is a sexist slogan that obviously brings sexual molestation to mind," the head of the Feminoteka foundation, Joanna Piotrowska, said.

"This campaign treats women as objects and is not far removed from advertisements in which girls flaunt their breasts over car bonnets. I wonder if this would be equally funny if it were changed to 'I check the penises of my workers on my own'."
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Heck, can I volunteer for that job?  I would think that anything that reminds us take these prevetative measures is a good thing, JP needs to take a chill pill.