Australian beer company Foster's has pulled an advertising campaign that it admitted was too risque for TV just days after it released it online. The series of seven ads for Carlton Draught, which make reference to ''man plums'' and ''goolies'', were put on the internet last Wednesday.
No reason was given by Foster's as to why the ads were pulled. A Foster's spokesman issue a short, blunt statement: ''The ad and the campaign is finished. We have nothing further to say.''
The ads, by Foster's agency Clemenger BBDO Melbourne, feature a trio of oddballs singing little ditties about how the urge to have a beer manifests itself in strange ways. In one, a driver is forced to pull over to a pub after experiencing the Carlton Draught tingle in his goolies and his man plums.
The cancellation of the ads will be an embarrassment for Foster's beer division Carlton United Breweries for what appears to be significant indecision.
With video if the YouTube link is removed.
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