Mullet jab is unkindest cut of all

A cheeky Australian seafood ad campaign has sparked a battle of the bogans between Sydney and Adelaide.

Sydney Fish Market ads spotted on the back of buses feature the slogan "More mullets than Adelaide", a poke at the South Australian capital's alleged affection for the venerable "business at the front, party round the back" hairdo.



Marketing executive David Sandrussi said the company considered using Sydney suburbs for the campaign but chose Adelaide to keep locals onside.



"I've been down to Adelaide a fair bit and there are always quite a few mullets around," he said.

The market is no stranger to tongue-in-cheek advertising campaigns - past fish market posters have featured compelling lines such as "Prawn stars", "Put your tackle away" and "Shucking great oysters".