Wednesday, April 14, 2010

Ex-'Batman' star creates line of dog food

Burt Ward is in the business of keeping dogs healthier for longer.

The former actor — he played Robin in the 1960s TV series "Batman" — and co-creator of the large breed dog organization Gentle Giants Rescue and Adoptions has developed a high-end dog food line that he says nearly doubles the lives of the animals he shelters.

"We measure the success of our business in terms of life," Ward said as he sat near the pool of his home in Norco, which doubles as the nonprofit's location.



The average life span of a large-breed dog is about seven years, Ward said. Until recently, Ward cared for a 21-year-old Great Dane, and still has 18-, 16-, and 14-year-old dogs running around his property with canines half their age.

Ward and wife Tracy, who helps him run the rescue, started producing Gentle Giants dog food about 18 months ago.

The food can only be found in grocery stores, such as Ralphs, in California. Ward decided to bypass all the boutique and chain pet stores, he said, to make the product more affordable and accessible.

3 comments:

arbroath said...

So he's been producing the food for only 18 months but is taking credit for a dog living to 18 years?

arbroath said...

Surprised Disney is allowing him to use that font on the dog food bag.

arbroath said...

Has he been scoffing it?