The futuristic building in Turkey will not only feature 200 showrooms but also an open-air circuit on the top floor, where customers can take their potential purchases for a spin.
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Istanbul’s Autopia Europia rooftop track is not an unprecedented innovation – Fiat had the same idea for its Turin factory. The Turkish development will set its own records, however.
The building will cover 66,000sq m (709,000sq ft) and boast 48 service stations, 42 insurance companies and 24 banks.
The showrooms will contain 2,426 models from 400 brands – with 6million visitors expected each year.
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