Saturday, October 02, 2010

Airline hopes Lady Gaga safety demo will take off

Lady Gaga and Katy Perry's music have featured in an airline safety demonstration with a difference. During a demonstration of how to use seat belts and life jackets, cabin crew on-board a Cebu Pacific Airlines flight danced to pop hits California Gurls and Just Dance. The performance was filmed by a passenger who posted the clip on video-sharing website YouTube.

Candice Iyog, vice President of Marketing at Cebu Pacific Airlines, said: "Cebu Pacific has always been known as a fun airline, we wanted to get the message across to our customers that flight safety doesn't have to be boring.



"This was an experiment that we hope to repeat and also a chance to showcase the talent of some of our cabin crew staff." The performance took place while the plane was at cruising altitude, with the cabin crew giving a normal safety demonstration before take-off.

A spokesman from the UK Civil Aviation Authority said: "Our general approach to safety announcements is that so long as the relevant information is imparted to passengers in an audible, understandable fashion, anything that gets more people to pay attention to this safety critical information is a positive thing as it could save their lives." Cebu Pacific Airlines is the largest airline in the Philippines and is renowned for its low cost fares and gimmicks that include in-flight games and giveaways.

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