Friday, October 29, 2010

Angel of the North's breasts hijacked by CoppaFeel! cancer charity

As part of a nationwide campaign organised by youth cancer charity CoppaFeel!, a boob hijack sticker was placed on the famous Anthony Gormley sculpture's breasts. The campaign awareness stickers have also been cropping up on magazine fronts, shop mannequins and even real women as special Boob Teams were sent around the country.

It is hoped that the initiative will educate young women about the importance of regularly checking their breasts for lumps. Kris Hallenga, who set up the charity in 2009 after she was diagnosed with breast cancer, said: 'We hope to reach more young women than ever before with the unique and targeted approach of this campaign.



'I want everyone to know that cancer doesn't conform to the over-40s rule we try to impose on it; and that getting to know your boobs from a young age, and making checking them regularly a habit of a lifetime you could save your life one day.'

Today (October 29th), marks the official CoppaFeel! Day, and will see campaigners taking to the streets of London to hijack any boobs in the area.

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