Saturday, November 20, 2010

Transformers toy called 'Spastic' won't be sold in UK

Here is one toy that will not be appearing in Christmas stockings this year. US manufacturer Hasbro says it has no plans to sell its latest Transformers character in Britain – after naming it ‘Spastic’.

When told the word could offend people on this side of the Atlantic (in America, it's generally considered quite a mild and inoffensive term) the company said: ‘The Transformers brand intended no offence by the use of the name.’



Hasbro noted that the product ‘has not and will not be available via traditional retail channels in Europe. Our goal is to have all families who enjoy our brands feel good about their purchases and experiences,’ they added.

Since it was announced last week, the naming of Spastic has prompted some fascinating cross-cultural discussions between fans debating the subtleties of linguistic differences between the US and the UK.

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