Tuesday, January 18, 2011

Ad encourages drink driving on horseback

A US state has unwittingly started a legal debate with an advertising campaign urging drinkers to get a lift home. Montana's Department of Transportation issued a public safety video that features a horse picking up a rider at a bar.

It was intended as a metaphor to encourage drinkers to seek alternative transport. But it is being taken literally by some in a state well known for its horse culture.


YouTube link.

Helena Police Chief Troy McGee said he has received many calls from residents wanting to know if riding a horse while under the influence is legal. He replied that it is.

Montana law carefully defines a vehicle, and excludes those running under animal power. The popular 30-second video titled Sober Friend shows a savvy horse carefully obeying traffic laws on a night time journey through town before stopping in front of a bar to pick up a rider.

2 comments:

L said...

Well, it probably is safer. Unless your horse is drunk, too. Or if you're so drunk you fall off and break something...

Ratz said...

Apparently it's illegal to be drunk in charge of a horse in the UK.

Every person .. who is drunk while in charge on any highway or other public place of any carriage, horse, cattle, or steam engine, or who is drunk when in possession of any loaded firearms, may be apprehended, and shall be liable to a penalty not exceeding forty shillings, or in the discretion of the court to imprisonment ..