Embarrassment over Wicked cocaine tourist magazine ad

A New Zealand publishing company is hanging its head in shame after an ad by Wicked Campers went to print in a tourism magazine showing what appears to be a man snorting cocaine overlooking New Zealand's snow-capped mountains.

People Media's Arrival magazine, which is distributed at Auckland Airport, caused quite a stir by featuring the ad and are now spending thousands to individually rip the offending page out of each copy from the 100,000 copies that were due to be circulated.



Mike Taillie, managing director at People Media, said the ad went into the magazine during the last hours before publication and that the first time he saw it was after it was published.

“It’s not what I want international people seeing as a welcome to New Zealand,” says Mr Taillie. A spokesman for Wicked Campers said: “There's a s**tstorm brewing over in NZ at the moment over our latest ad.”

There's a news video here.