Monday, July 18, 2011

Chip shop owner invents salt which tastes of vinegar and doesn't make your chips go soggy

Lefteris Eleftheriou, owner of award-winning chip shop Grimsby Fisheries, in Welford Road, Leicester, has been working with some of the country's top food scientists to find an answer to the age-old problem of soggy chips. They have come up with a dry sprinkle that looks like salt – but tastes of both salt and vinegar. And, crucially, it does not make food wet. It has been developed by experts in the food technology labs of Kerry Ingredients and Flavours, under the guidance of the 53-year-old chip shop owner and his customers.

Experts got to work and produced a sample. Using feedback from Lefteris and customers at Grimsby Fisheries, they then developed three more, each giving a stronger or weaker vinegar flavour. Lefteris said: "We were looking for the right blend and I think with this fourth sample we've found it. It can be sprinkled like salt, but is not too strong a taste.



"It also has a third less sodium than normal salt, so it is a healthy option too. It also has no allergens, so anyone can enjoy it." Alan said: "It's a revolutionary concept which has become a reality. We did a few trials but were confident enough to try it out on the fish and chip eating public. Thanks to Lefteris and his customers, we feel we are really on to something, and this dry salt and vinegar sprinkle could soon become an industry-wide product."

Customers at the store said they liked the sprinkle, which is now available to all customers. Seraphino Fernandez, 42, from Green Lane Road, Leicester, said: "Why didn't anybody think of this before? I think it's great. I can't tell the difference." Ian MacFarlane, 77, a former Leicester City player, from Stoneygate, said: "I like to think of myself as a fish and chip connoisseur, and I think it's a very interesting idea and gives people a choice."

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