It is believed that it was set off by a faulty smoke machine that formed part of the Elvis act at the fundraiser. Guests leaving the hotel were stunned to see a group of around 60 impersonators, dressed in wigs and full rhinestone costume, gathered in the car park.
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"I was in a bit of a state getting out of my room," one guest said. "But I was more confused when I got outside to see all these people dressed as Elvis. There were people in full Elvis jumpsuits and wigs standing by a roundabout, looking a bit worse for the wear." The King lookalikes were taking part in a fancy dress fundraiser for Macmillan Cancer Support at the Holiday Inn in Rochester.
The Elvis tribute night was due to feature a charity raffle, late night disco and live entertainment. Kevin Coombes, hotel manager at the Holiday Inn, said: "A smoke machine set off the fire alarm and at no point was anyone in any danger - but yes, Elvis did leave the building."
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