Australian stores introduce changing room face veil to keep clothes clean

Shoppers in Australia are being asked to don a protective mask to try on clothes by retailers sick of stock getting stained by heavy lipstick and makeup. MaxMara, Country Road and Max & Co have already taken up the product, with large department stores having had discussions about rolling out the “Face-It” scarves in their changing rooms.

Face-It inventor Nicole Jureidini said her product is made from the same material as surgeon theatre caps and stocked in more than 200 stores nationally. Ms Jureidini said the idea came from her mother, who used to wear a scarf to try on clothes, and made the product from a material similar to the protective head rests used in her job as a dental hygienist. "In my mind it’s a bit like dental floss,” she said. “When it first came out nobody knew about it or wanted to use it and now everyone wants to know more."



High-end Sydney fashion boutique Library Woman has started using the masks and manager Jackie D'Sylva said they were saving hundreds of dollars each month in forced discounting and dry-cleaning bills. "Women don’t understand that when they do have makeup and lipstick on that it is a big hazard to the clothing,” Ms D’Sylva said.

“Particularly because all our shirts are white. They'll try ten shirts on but they only need to use one scarf, so it's worthwhile because it saves us dry-cleaning 10 products. I think they should be mandatory in all stores." The Sydney store manager said the product had been well received by her customers with some even wanting to purchase the product to wear while getting dressed at home.

There's a video showing the Face-It in action here. (Direct link to MPEG).